Education First

For the second edition of ECAE’s Education First event, we partnered with Emirates College for Advanced Education to deliver an experience that marked a bold shift in their journey - from human-centric to digital-first. Held at ADNEC’s Marina Hall, the event served two purposes: one as a graduation ceremony and second, a high-impact platform to unveil ECAE’s new brand identity in front of top leadership, including HH Sheikh Khaled bin Mohamed bin Zayed Al Nahyan and H.E. Sarah Al Amiri.

We created a multi-sensory journey from the beginning. From the moment a visitor entered the hall, they would come across tech-powered installations like career pathways, the AI photo booth and digital tree of competencies. Each of these activations connected back to the core messages of ECAE. We also conceptualised a dramatic, interactive logo reveal moment on the main screen, which was warmly received by the audience and enhanced the experience of launching their new brand identity.