One Miral

To unveil Miral's new brand identity, “One Miral”, we created an engaging experience for employees through interactive technologies and activations. The highlight of the event was an interactive brand reveal paired with engaging metaverse activations. CPI Business managed every aspect, from conceptualization and branding to content curation and production, ensuring the experience reflected Miral's vision as well as creativity, and created a sense of excitement among their teams.