Abu Dhabi Finance Week 2025

Abu Dhabi Finance Week 2025 marked a defining moment in the evolution of the event. For the first time, ADFW moved from its previous home at ADGM Square to an entirely new venue - the Grand Steps. When we first walked the site, it was just two empty plots of land overlooking the waterfront. Together with our client, we imagined what ADFW could become in this space, and from that blank canvas, set out to build something ambitious, immersive, and truly world-class. From early conceptualisation through to production, execution, and delivery, every element was thoughtfully designed to bring that vision to life. As the doors opened and attendees began to arrive, the feedback we heard most often was simple and humbling: “You’ve built a city here.”

That city took shape through over 60 days of relentless, around-the-clock on-site work by our teams. Every structure was purpose-built: three main stages with a combined capacity of over 1,500, two boardrooms for closed-door roundtables, waterfront F&B zones, media and sponsor booths, an executive lounge, a speakers’ lounge, and a network of supporting spaces that together created an experience that was both expansive and intimate. Each detail was carefully considered to ensure that ADFW felt elevated and worthy of the global financial leaders it welcomed.

As with every edition, our role extended far beyond build and production. In close partnership with ADGM, we delivered the event end-to-end, spanning sponsorships, branding, project management, speaker management, content production and management, web and on-site registration, ticketing, photography & videography, and many other elements. Over four days, ADFW 2025 brought together more than 30,000 attendees and 600+ speakers across 50+ events. What emerged was a truly world-class financial platform, one that set a new benchmark for the region, and one we’re immensely proud to have brought to life.